Do you provide Color Matching services?

TL;DR: Color matching is tricky, costly, and usually unnecessary thanks to our top-notch printing standards.

What is color matching?
Color matching is when we’re asked to match the colors in a package created by someone else to the colors in the digital artwork we’re provided.

Why would someone want color matching?

• Pantone vs. CMYK: If your design uses Pantone colors but we print in CMYK, you might worry the colors won’t translate perfectly. Since we’re G7-certified (translation: we’re really good at this), we already compare our prints to Pantone swatches to ensure accuracy.
• Mismatch between old and new packaging: Sometimes, your current packaging colors don’t match the digital design file you give us. This mismatch often happens if:
  • • Your brand updated its colors, but the digital files weren’t updated.
    • A past printer or designer made press-side color tweaks that aren’t reflected in the design file.

Why don’t we offer color matching?
It’s expensive and time-consuming. Matching to a physical example involves printing samples, making adjustments, and recalibrating our machines. All of this eats into production time, and it’s especially tricky when the colors in the digital files don’t match what’s on the package you want us to replicate.